With awards in five categories, including Best Online Advertising Campaign and Best Online Advertisement for Statewide or Congressional Candidate, Targeted Victory is proud to announce recognition by Campaigns & Elections annual Reed Awards for excellence in political campaign design and management.
Targeted Victory also took home awards in the following categories: Best Use of Social Networking Technology, Best Online Fundraising Program, and Best Collateral Item or Sign of 2014.
Our work in online advertising and online fundraising has been recognized at the Pollie Awards consistently from 2010-2014, and we’re proud to build on that success with five Reed Awards this year.
As part of Joni Ernst’s United States Senate run in 2014 – one of the most competitive, closely watched races in the nation – the campaign challenged Targeted Victory to persuade and mobilize voters online in several key audience groups necessary to win, including Independent voters, women, and seniors (55+). Employing industry-leading targeting strategies, Iowa voters received display, video, search and social ads across desktop and mobile devices.
In addition to the Ernst for Senate campaign, we’re proud to have worked on many other successful statewide races this cycle, including Greg Abbott, Thom Tillis, Shelley Moore Capito, Susana Martinez, and Pat Roberts. From providing leading audience-based advertising, running over 300 campaigns on Election Day through our self-service platform, Targeted Engagement, to raising over $30 million for our clients, we’re proud to have supported so many terrific candidates in the 2014 cycle.
Thanks again to all of our clients for a great year. What we’ve learned this cycle will allow us to continue to empower the Right through 2016 and beyond.
